BAS announced as bizhub Highveld Lions Clothing Partner
The bizhub Highveld Lions will step to the field with a new clothing partner in BAS this season for the first time at the Momentum eKasi Challenge against the Mulitply Titans at Hammanskraal today.
“We are thrilled to welcome BAS to the Lions’ family as we commence the 2017/2018 season. It is a respected cricket brand worldwide and we are confident that the team will look at their best when they are doing what they do best,” commented Chief Executive, Greg Fredericks.
“This season’s clothing is inspired by the very clear brand position that we have for the Lions. We want to build affinity to the Lions’ team and are looking forward to further rallying fans to Join the Charge.”
Yusuf Dockrat from Sedgars Sport, which is the local distributer for the BAS brand sees this as a valuable platform to leverage their product. “The bizhub Highveld Lions play out of the biggest cricket stadium in the country and we can associate with their brand essence and the energy that the players emit when they step onto the field. They have realised tangible returns for the partners that have been involved with them and we look forward to a long and prosperous journey.”