The bizhub Highveld Lions will be standing up against rape when they launch their anti-rape campaign at their first RAM SLAM T20 Match against the Nashua Mobile Cape Cobras at Senwes Park on Sunday.
"South Africans have been coming to terms with the full extent of rape in our country in the past two weeks and as a team we felt that we needed to also do our part to get the message across. LEAD SA and 94.7 Highveld Stereo have done tremendous work to educate the public on how bad the statistics have become and calling them to report and stop these atrocities. As a team we have decided that we would like to contribute. It is simply not acceptable for our beautiful country to be known as the rape capital of the world," said Vice-Captain, Jean Symes.
The team, including players, management and staff will be visually demonstrating their support of this message by wearing black wristbands during all their matches. They will also be communicating messages through various social media, radio and various other platforms.
Cassim Docrat, Chief Executive Officer of the bizhub Highveld Lions, sees this as an opportunity to contribute to society. "Through sport we have an unique platform off of which we can broadcast a message that speaks so loud and clear to the challenges that our country is facing. We are proud of the way that the players and team management have embraced this initiative and look forward to carrying this campaign throughout the competition," Docrat said.
Terry Volkwyn, CEO of Primedia Broadcasting and LEAD SA activist commented: "I am delighted to see that our sporting teams are standing up and speaking out against this scourge. Many young South Africans look up to our sportsmen and women as role models and this sends a very powerful message that rape is unacceptable."
For more information on the campaign and comments from the players during this campaign, go to www.lionscricket.co.za or to the bizhub Highveld Lions Social Media accounts.
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